Here’s how to do that in five steps. Here at Ahrefs, we have a website authority metric of our own called Domain Rating. Pages with mismatched intent: you may have keywords that rank #1 but don’t give the user what. Ahrefs, içerik pazarlama araç kitimin İsviçre çakısı gibi. Get insights into Traffic Potential and Parent Topic for any keyword. (MSV) for each. Ahrefs keyword tools offer fewer features, as the keyword research tool consists of two main features: Keyword Explorer. Takeaway: Moz leans more heavily towards tracking and analytics, while Ahrefs leans more towards keyword research and link data. By inputting a paragraph into the tool, users can receive a rewritten version that offers improved clarity, structure, and overall quality. The ideal keyword has a high monthly search volume (MSV) and low keyword difficulty (KD). One of the first steps to target your audience is to find out what they are searching for and how you can rank for those queries. By inputting a paragraph into the tool, users can receive a rewritten version that offers improved clarity, structure, and overall quality. There are several types of branded keywords worth targeting: Underperforming keywords: identify any keywords that rank lower than #1, and see if there’s a way you can create content to help optimize for them. 多年来，Ahrefs一直是我的营销工具包中的必备工具。. Our most recent Ahrefs promo code was added on Nov 15, 2023. But Semrush is the #1 alternative to Ahrefs. Gain a competitive advantage by being the first-mover for SEO optimisation. Both Have Strengths in. Ahrefs is a SaaS-based SEO suite that let you check any domain (including your competitors) domain ranking, keyword ranking, backlink profile, Site structure, and a lot more. 1. Discover your competitors’ “linkable assets”. Both tools allow you to search for keywords to add directly to your account. SEO forecasting is the process of estimating future SEO results from a company’s planned SEO efforts using 1st party or 3rd party historical data such as traffic, traffic value, click-through rate (CTR), and search volume. 在您的付费订阅结束后，您将切换到免费的 Ahrefs站长工具 套餐，可以免费访问网站分析和网站诊断. Keyword Ranking – The position within Google of a particular keyword. in this tool Keywords difficulty is show according to ads competition, that not show according to SEO competition. 5. To "ungroup" similar keyword clusters and refine search volumes from GKP, we use several additional sources of data. For instance, when you type in the word. Both Ahrefs and Semrush offer comprehensive customer support, but Semrush takes a slight edge with the inclusion of phone support. From the basics like rank tracking to the pro-level backlink insights Ahrefs allows us to be more efficient and more effective SEOs. List of 179 best MSV meaning forms based on popularity. Tool Comparison. [Score: 2-1 in favor of Semrush] EXCLUSIVE OFFER. Google Digital Garage: Fundamentals of Digital Marketing. Product Blog. Det har resulterat i 170% ökning i sessioner och intäkter på årsbasis, sedan vi började använda det. Ultimate Guide and Review of Ahrefs for 2023. You’ll also find links to useful resources from our SEO Blog and YouTube channel throughout, so you can forge your own path to SEO mastery. Outgoing links report with link highlighter and broken link. Ahrefs has the largest database of live backlinks. com and other retail websites. How to do it. This provides an additional, immediate line of communication for users, which can be crucial in time-sensitive situations. While it doesn’t offer rich features like Ahrefs,. Learn about Ahrefs SEO Toolbar and how it can help you become a better SEO. Get ranking updates for desktop and mobile. You can. Most often, a harmful crawler will hog your bandwidth, causing pages to slow down and hurting your site’s user experience. Today's biggest discount: your purchase. Of course, having access to many features is great, but this really depends on the features that your business actually needs. It also gives you one-click access to tons of reports that help you find things like broken links or new content opportunities. Ahrefs plans, pricing & trial. By the end of this free SEO training course, you’ll understand how to apply the basics of SEO like keyword research, on-page SEO, and link building to rank higher in search engines. 19 CAD) to $833 USD ($1,245. Ahrefs Lite is the least expensive option, and costs $99 per month. Great performance in search results can be achieved through high-quality content, website speed optimization, and a strong backlink profile. So I don’t think it’s fair to evaluate Surfer’s pricing based on an SEO software suite like Ahrefs. 66 for the above three plans respectively. Ahrefs does this by giving you insights into your website’s link profile and those of your competitors. Ahrefs gör det möjligt för oss att effektivisera allt vårt SEO-arbete. Monthly subscriptions starting at $99/month (personal) and $999/month (agency). 66 for the above three plans respectively. Just look at what you actually need to do. Using keyword research websites and tools, you can look up the world-wide MSV of a keyword or even narrow it down to a specific city. Add your content competitors to the keyword research tool of your choice and what you should see is a long list of topic-specific keywords. After diving into both tools ahrefs vs semrush, we can confidently tell you that Semrush is the most powerful SEO tool. 4. 响应码大致有五个范围：. They basically run analytics, scraping and data storage on the scale of google. We take the number of internal URLs without an error, divide it by the total number of internal URLs, and then multiply it by 100 to get a. e. Use the interactive graph to see how traffic has progressed both globally and locally in 171 countries. Get this SEO tool for free! You can also Make a Copy of this Google Sheet SEO tool, help fix and improve it for others. Filtros embutidos, em cada relatório — Analise os dados que lhe interessam e nada mais. By inputting sentences into the tool, users can receive rephrased versions that offer enhanced readability, improved flow, and better overall structure. What’s new at Ahrefs? (Jan 2023) By Rebekah Bek. General SEO. Helen is a content marketer and outreach specialist at Ahrefs. Customer Satisfaction: Majestic rated high in customer satisfaction and experience. Ahrefs has been the number one tool in our SEO tool belt for many years. Here is a quick summary of everything you can do with Ahrefs: Find the keywords that are most profitable for paid as well as organic search. Hay unas 10-100 búsquedas mensuales. 12. 95 per month. Basically, Ahrefs helps you find content opportunities based on the popular pages that get the most search engine traffic. Organic Keywords. As to matching PAA vs 0 searches, I imagine their collection methodologies don't verify against those data sources. MozBar shows link metrics for pages and domains as you search, displaying the Domain Authority, Page Authority and number of backlinks for sites as you search. Important: All requests to Keyword Planning services for both standard and basic access are rate limited. In Google’s Keyword Planner and many SEO tools, Search Volume is the annual average value. For all other types of businesses, there is a 20% discount on the annual. MSV: Medium Systems Vehicle (Banks, Iain M; gaming) MSV: Morning Star Voices (band) MSV: Museum of the Shenandoah Valley: MSV: Mean Success Volume (decision trees). Here’s how its interface looks like;Blog / Resources / Ahrefs Competitive SEO Research Tool Overview & Review. Most of the features inside Ahrefs are designed for marketing professionals. 10% higher than actual) Semrush MSV estimates 11,100,000 (29,058. Ahrefs’ Outline Generator can be immensely helpful for students, researchers, and academics who need to organize their thoughts and create a well-structured outline for their academic papers. Nah, fitur “Rank Tracker” di Ahrefs adalah tool yang memperlihatkan ranking situs baik dari desktop maupun mobile di lokasi pilihan. David Stein, VP of Content and SEO, Wunderman Thompson. 这个工具不只是告诉你你的网站有什么问题。See followed and nofollowed links - 一个网站拥有的跟踪外链质量越高，它在 Google 眼中的可信度就越高。 Ahrefs 向您展示了任何目标的 followed 与 nofollowed 链接的完整图片。 外链锚文本-分析锚文本，看看你的竞争对手如何优化他们的外链配置文件。使用锚文本分析来检测网站上可能的负面SEO攻击。Majestic has by far the cheapest paid plans: (Starting at only $50 per month. Keyword research is the process by which you research popular search terms people type into search engines like Google, and include them strategically in your content so that your content appears higher on a search engine results page (SERP). Ahrefs. Ahrefs is the most powerful tool for SEOs who focus on backlinks, while it's more than enough for people who are trying to maintain their website, come up with new keywords to write about, and have an eye on the competition. The Ahrefs Certification Course will teach you how to use Ahrefs’ tools, data, and SEO metrics to improve SEO for your website. Esta seleção de ferramentas SEO gratuitas irá ajudá-lo (a) com diversas tarefas de SEO, tais como pesquisa de palavras-chave, SEO on-page, construção de links, entre outras. Its pricing starts at $99 per month. Junte-se à Ahrefs - somos um poderoso mas fácil de aprender conjunto de ferramentas SEO, com uma comunidade apaixonada. 00 stars. Ahrefs has a trial period. Use this guide (and template) to start using seasonality insights as part of your SEO strategy. Ahrefsウェブマスターツール. Then, we ran each kitchen gadget through Google Trends to find the top-searched gadget in. Ahrefs is a subscription-based link-building and SEO tool that helps you rank higher in search engines. How Ahrefs does SEO: 7 unconventional lessons in product-led content marketing. Offers a free full trial, as well as a limited free version, for first-time users. In short: Ahrefs is an SEO tool designed to help people get higher Google rankings. com! 'Mobile Satellite Ventures' is one option -- get in to view more @ The. . Start with your topic gaps, or the "holes" in your content. Organic. Some of its suggestions are also seed keywords; others are long tail keywords. How to Use Ahrefs Free Keyword Tool? Like their other free utilities, Ahrefs keyword explorer free version is straightforward. 250 – 500 mSv blood changes >4000 mSv 50% probability of death • Stochastic(low dose range) Risk of fatal cancer (~5% per 1000mSv) Risk of non-fatal cancer (1. The Ahrefs SEO Toolbar is a versatile free multi-tool for SEO professionals and webmasters, encompassing a range of valuable features such as: 🔸 On-page SEO report (meta tags, word count, etc. This beginner’s guide, consisting of seven chapters, has everything you need to understand the basics of SEO and start ranking higher. If you need help figuring out which keywords to target, we recommend using a keyword research tool like Ahrefs, Semrush, or Wordstream. Find a keyword. Local SEO – Provides you with a platform that is able to offer keywords that help boost your local SEO, as well as offers insights to your competitors in that area. Site Explorer. If you’re trying to check many sites or pages in a short period of time, Ahrefs may slow you down. When you purchase an annual plan, you save 20%. This opens up the space for a handful of actionable use cases. HTML tags: missing, duplicate or non-optimal length of title tags, meta descriptions and H1 tags. Tailoring reports to your exact needs. 2. General SEO. 33 and $416. 4xx – 客户. Ahrefs. Select your focus topic clusters. プロになる準備はできていますか. Use this guide (and template) to start using seasonality insights as part of your SEO strategy. First, you need to find irrelevant 301 redirects. Site Audit automatically groups issues by type and pulls printable reports – all fully visualized with colored charts. Junte-se à Ahrefs - somos um poderoso mas fácil de aprender conjunto de ferramentas SEO, com. Outside of Ahrefs being a great source of search data, they’re one of my top tools due to them listening to users and constantly improving their tools. Start course. Best for: Marketers who want a more intuitive UI than Ahrefs. You can pay for ads to show up in the search engine’s paid results or optimize your pages to show up in organic results. Não tem de ser um profissional SEO para ter melhores classificações e obter mais tráfego. Develop a thick skin. 10% higher than actual) Semrush MSV estimates 11,100,000 (29,058. Semrush: Best for Power Users. 67% higher than actual) This was by far the biggest outlier . Step #3: Click on “New Project” and go through the flow to add your website and keywords you want to track. In this article, I’ll go through three tools you’ll need to get both jobs done (and even a bit more). Tonilawre 9 days ago. But it doesn’t have any features for backlink analysis, SEO site audits or rank tracking like Ahrefs has. AhrefsBot is a web crawler that compiles and indexes the link database for the Ahrefs digital marketing toolset. Ahrefs is an SEO software suite that contains tools for link building, keyword research, competitor analysis, rank tracking and site audits. Step 4: Analyze Competition for. 2. Here at Ahrefs, we have a website authority metric of our own called Domain Rating. Check for multiple ranking URLs. Check for issues related to: Performance: slow pages, too-large CSS or HTML. We convene, educate and advocate for a world in which HIV no longer presents a threat to public health and individual well-being. Seed keywords are the starting point of your keyword research process. 200k+ SEO professionals across the world use it in their daily work. While a higher MSV means more potential traffic for your website, it also implies heavier competition. Those that use it a bit will cost you $20/month. SE Ranking: Best for Small Businesses. Therefore, data from Google Keyword Planner should not be used as a benchmark. Check your website for 140+ pre-defined SEO issues. Ahrefs used to have a straightforward pricing model: if you signed up to Lite, you got featured in Lite. It has the biggest backlink index than any other tool. Hit "add manually" to start the process. 95 per month. io Group mua chung Ahrefs Majestic Keywordtool Combo Tool Seo chỉ 150k/tháng. Ahrefs’ Paragraph Rewriter can be beneficial for content creators, editors, or writers who need to enhance or refine their written content. The 25th International AIDS Conference. Pair that with world-class data and an excellent UI, and it’s no wonder that Ahrefs has established itself a leader in the SEO software space. The price was too much, the cheaper plan is more expensive than some premium tier plans on competitors and still lack features. 95 per month. ウェブサイトのSEOパフォーマンスを向上させ、より多くの検索トラフィックを獲得しましょう。. One day, she gave up academe for all-things marketing. That help me in SEO, Google Keywords planner - That help in research keywords, Free of cost, you can search keywords City wise that is only one tool for research citywise keywords traffic. SHARES. When comparing quality of ongoing product support, reviewers felt that Semrush is the preferred option. Step #4: Click on. While limited compared to a paid Ahrefs account, they’re. "if I told ya, I'd have to kill ya" The biggest gap in MSV was "chase bank" Ahrefs estimate is 8,260,000 Alongside MSV, you can see I've also added in a column that changes the Ahrefs, or other tools, search volume data into a monthly search volume. When assessing the two solutions, reviewers found Ahrefs easier to use, set up, and administer. Step 3: Sort Keywords by Traffic and Relevance. Includes keyword research for YouTube, Amazon, and Bing. 2 – Ubersuggest. This is a respectable yet somewhat limited alternative to Ahrefs, in that it provides PPC research, keyword research, and a few extra features like a SERP checker, domain overview, and keyword rank checker. Coffee drinker, rock-n-roll listener, heavy book reader, truth-seeker, and avid traveller. Position explorer lets you check a URL for how it ranks in Google. With a bit of math, you can also use Google Search Console to find MSV. But we both found that a) long tails account for most keywords and b) long tail keywords represent a relatively small slice of the search demand pie. 0. Ahrefs and SEMrush both offer comprehensive information. You also agree to: (a) provide true, accurate, current and complete information about yourself as prompted by any applicable Service's registration form (the "Registration Data") and (b) maintain and promptly update the applicable Registration Data to keep it true. Featured Resource: Search Insights Report Template. Chris Haines November 3, 2023. Go the Best by links report. Popular SEO Tools Comparison: Ahrefs, SEMrush, Moz, Ubersuggest. The Keyword Difficulty metric integrates across all keyword reports in Ahrefs tools. Think of it as a swiss army knife, if you will, for your SEO needs. Nearly three years ago Google officially announced that they were “rendering a substantial number of web pages” with JavaScript in order to “interpret. Ubersuggest is a great tool for getting started in SEO, but it doesn’t offer the advanced features that you can get with Ahrefs. Other popular keyword research tools include third-party options Ahrefs, Keyword Finder, Moz, Semrush, and Ubersuggest. What do they have in common that the other ones don’t?Semrush Review 2023: In a Nutshell. Step #1: Enter Your URL and Click “Search”. However, if you use most of the features of this tool on a regular basis, then you should consider the higher level plans. And the top 50 related questions. It can assist you in doing your keyword research, site auditing, rank tracking, link building, and competitor analysis. SEO Powersuite is one of those Ahrefs alternatives that give you all the SEO tools you need at a fraction of the cost as that of Ahrefs. Overview 2. While limited compared to a paid Ahrefs account, they’re. It presents key metrics like organic traffic, backlink profile, and keyword rankings in an intuitive and visually appealing interface. Redirect tracer with HTTP Headers. Outside of Ahrefs being a great source of search data, they’re one of my top tools due to them listening to users and constantly improving their tools. Keep in mind that it. It runs on a scale from zero to a hundred. Even if you’re familiar with Ahrefs, you probably use one or two tools on a daily basis. Ahrefs Ease of Use: Ahrefs is very easy to use out of the box. It doesn’t matter if usage fluctuates from month to month as you only pay more for. Here they are: Find out where your competitors got their backlinks. Bonus: LearningSEO. Content refreshing is one of the best ways to increase traffic of your existing content, and it’s also a great way to keep the information on your website fresh and up to date. You can also check if there’s a more popular topic (traffic-wise) that you could. To help you get the most out of Ahrefs, we’ve put together 18 lesser-known use cases that can immediately enhance your SEO efforts. Pero eso es solo la punta del iceberg cuando se refiere a usar Google para hacer keyword research. Explore the dashboard, features, and functions of Ahrefs and get tips and tricks to improve your website performance. #10. Keyword Planning is a process for getting keyword metrics and forecasts searching for new keywords to add to campaigns. A bike shop in Harrisburg might use keywords like, “bike shop,” “bike rack,” “bike seats,” or any. For your monthly subscription on Ahrefs plans, you have 48 hours to ask for a refund. Ahrefs SEO Toolbar is a free extension for Chrome and Firefox that provides valuable SEO data about the pages and websites you visit. Ahrefs is generally a little quicker—usually providing replies in under 10 minutes. Google advanced search operators are special commands and characters that filter search results. Explore organic and paid traffic metrics for any website using Site Explorer. BuzzSumo offers several advanced tools in addition to these basic features. Find out why SEOs love Ahrefs and learn about the unique things only Ahrefs can do. KeywordTool. Mangools – Easiest Ahrefs alternative to use. Look for irrelevant redirects. It shows estimated traffic data for pages and domains. California Bill SB 1237 (signed Sept 2010)By Tim Soulo. Business: $499. Generate hundreds of free keyword ideas for Google, Bing, YouTube, and Amazon, complete with monthly search volumes and Keyword Difficulty scores. Now that you can see all of your competitor’s backlinks, it’s time to begin the link acquisition process. 用 Ahrefs Webmaster Tools（Ahrefs站长工具、AWT）对您的网站进行全面抓取，检查100多个常见的 SEO 问题。 你还可以看到谁链接到了你的网站，并了解你目前在哪些关键词上的排名。 特色功能. ウェブサイト・オーナーは無料。. In addition, Ahrefs Rank Tracker lets you track your website’s rankings for desktop and mobile across 170+ countries. 50+ employees of whom 10 are marketers. Straightforward pricing tiers. Ahrefs nos ayudará a descubrir los enlaces que se van creando hacia nuestro dominio. If Google ranks multiple URLs for a keyword, that can be a sign of a cannibalization issue. Backlink anchor text — Analyze anchor texts to see. Compare a website’s current and historical data. Hướng dẫn sử dụng tính năng Keyword Explorer của Ahrefs. Check for multiple ranking URLs. ago. 79 CAD) per month when paid annually. With this tool, you can spy on your competitors' SEO strategies, their backlinks, keywords, and also other aspects. Look into keyword suggestions, analyze your competitors' organic traffic, track your own keyword rankings - Keyword Difficulty will always be at hand. They include our own collection of free SEO tools, as well as a few select third-party tools that we trust. Still, these realizations armed me with some lessons that will help you to sharpen your Twitter marketing strategy. MSV Meaning. It used to provide a 7-day trial of all the tools & features for $7. Showing you aggregate data — like monthly search volume (MSV) and keyword difficulty (KD) — on individual keywords that can help prioritise your efforts. You can develop a perfect content strategy. You can also dig into page elements, view search results from a different engine. Ahrefs launched a free SEO tool that offers SEO and site diagnostic data. Monthly subscriptions starting at $99/month (personal) and $999/month (agency). Keyword research is the process by which you research popular search terms people type into search engines like Google, and include them strategically in your content so that your content appears higher on a search engine results page (SERP). Ahrefs is an SEO software suite that contains tools for link building, keyword research, competitor analysis, rank tracking and site audits. All of the course materials are available to Ahrefs users and a certification exam will be added in the future. 1. By considering the popularity of a keyword, you can tailor your content strategy and write about new content opportunities. This month’s updates are quick and easy: custom dates in search-related reports, a new export mode in Keywords Explorer and more. The most complete software for SEO competitors research and market research. ) İçerik stratejimizi planlamak için Ahrefs verilerini kullanmak, blogumuza yapılan ziyaretleri önceki yıla oranla %200’den fazla artırmamıza yardımcı oldu. Mode - required field. All of the course materials are available to Ahrefs users and a certification exam will be added in the future. Monthly search volume (MSV) MSV is the average number of monthly searches for a keyword. Whereas SEO software like Ahrefs and Semrush come with a steeper learning curve, Moz is built to simplify SEO. 我们公司的SEO策略完全基于Ahrefs工具和教程。. for keywords in order to get traffic for keywords in the plan. It can replace several tools and is essential for anyone conducting SEO research and analysis. Redirect tracer with HTTP Headers. Take a look at this scenario for instance. Daftar ke Fitur Premium. ウェブサイトのSEOパフォーマンスを向上させ、より多くの検索トラフィックを獲得しましょう。. The Ahrefs dashboard provides a comprehensive overview of your website's SEO performance. Click the “HTTP code” filter and choose “3XX redirects”. I started using the tools to see which one is best and noticed that. Candidly, this step is the toughest one. Ahrefs计划包括使用我们所有工具的权限。. Look for irrelevant redirects. Seed keywords. Ahrefs Webmaster Tools are free for any website owner and consist of Site Audit and Site Explorer tools. Depending on the plan you purchase, a power user can use up to a different number of credits per month: Adding users is free. "if I told ya, I'd have to kill ya" The biggest gap in MSV was "chase bank" Ahrefs estimate is 8,260,000Alongside MSV, you can see I've also added in a column that changes the Ahrefs, or other tools, search volume data into a monthly search volume. AHREFS is a very useful tool in performing a better competitive analysis that has the following details like Disavow links, Backlinks, URL Rating, Domain Rating, URL Rating and Referring Domains as seen in the above screenshot. Lesson 1. 55 lessons · 7 hr 4 min. Standard: Costs $179 per month for 1 user. So if you lack experience in SEO tools like Ahrefs, I have selected 11 simple and super actionable use cases that you can try right now and get immediate value from. Walaupun berbayar, tapi jika mendapatkan fitur yang dapat membantu perkembangan. They also don't have a free trial – it's $7 for a seven-day trial – but they do have some trial versions of some of their tools available for free. +65% growth year-over-year. 1. 2 Click on the Pricing Section and choose your plan with annual billing ( You will get 2 months Free) Step. Our company’s SEO strategy is fully based on Ahrefs’ tools and tutorials. In this example, “shoes” is the seed keyword generating millions of keyword ideas in Ahrefs’ Keywords. Advanced: Costs $399 per month for 3 users. The higher a website’s Domain Rating (DR), the stronger and more authoritative it is. ·. KEYWORDS EXPLORER. 你还可以单击并展开它以查看完整的头部响应，这有助于解决许多技术问题。. Ahrefs Ahrefs provides a keyword explorer feature that lets you enter a short phrase known as a seed keyword, prompting its software to suggest related keywords. The higher a website’s Domain Rating (DR), the stronger and more authoritative it is. SEO Course for Beginners. Start course. Registration and Use of Service. Content Explorer. 95. Ubersuggest is another Ahrefs alternative with vast resources to help you increase your site’s traffic. You won't find it in any similar tool. I don’t worry much about missing meta descriptions. Ahrefs is a reliable option that offers plenty of easy-to-use tools and applications, including a site explorer, keywords explorer, site audit function, rank tracker, and content explorer. You get access to the full SEO dashboard and site explorer page. Backlink anchor text — Analyze anchor texts to see. This traffic estimate data is exclusive to our SERP Checker. If lucrative keywords are the output of keyword research, seed keywords are the input. Whether it's blog posts, articles, product descriptions, or social media captions, the tool can assist in generating compelling paragraphs, saving time and effort for content creators. In fact, the GKP provides around 68% fewer average keyword suggestions compared to the paid tools in our analysis. In this plan, you will get access to many features which are the same as its standard plan. Verilerimiz. 95 per month. Google will write one for you if you don’t have one or sometimes rewrite yours even if you do have one. But there are more you’re missing out on. New pricing. It does this by calculating a Keyword Difficulty score from 1 to 100, with 100 being the hardest. How to Build (And Structure) an SEO Team. In 2021, we discovered that GKP drastically overestimated search volumes 54% of the time. Enter a competitor’s domain in the Target section. 9% of sites. I've tried most tools by now and I just don't see the extra value in them and I strongly believe that simply adding more tools to your list is the wrong approach. They include our own collection of free SEO tools, as well as a few select third-party tools that we trust. Venngage, şu an olduğu onsuz yere ulaşamazdı. Her kan du lede efter trending topics indenfor et område du skal skrive noget om. Most common MSV abbreviation full forms updated in October 2023. Over $50M in annual recurring revenue.